See also: Maya_(Hinduism) In Vedic philosophy, maya (Sanskrit: ma: not, ya: this) is the illusion of a limited, purely physical and mental reality in which our everyday consciousness has become entangled, a veiling of the true, unitary Self, also known as Brahman. Maya originated in the Hindu scriptures known as the Upanishads. Many philosphies or religions seek to "pierce the veil" in order to glimpse the transcendent truth, from which the illusion of a physical reality springs, drawing from the idea that first came to life in the Hindu stream of Vedanta.

In Hinduism, Maya must be seen through in order to achieve moksha (liberation of the soul from the cycle of death and rebirth) - ahamkar (ego-consciousness) and karma are seen as part of the binding forces of Maya. Maya is seen as the phenomenal universe, a lesser reality-lens superimposed on the one Brahman that leads us to think of the phenomenal cosmos as real. Maya is also visualized as part of the Divine Mother (Devi) concept of Hinduism. In the Hindu scripture 'Devi Mahatmyam,' Mahamaya (Great Maya) is said to cover Vishnu's eyes in Yoganidra (Divine Sleep) during cycles of existence when all is resolved into one. By exhorting Mahamaya to release Her illusory hold on Vishnu, Brahma is able to bring Vishnu to aid him in killing two demons, Madhu and Kaitabh, who have manifested from Vishnu's sleeping form. Shri Ramakrishna often spoke of Mother Maya and combined deep Hindu allegory with the idea that Maya is a lesser reality that must be overcome so that one is able to realize his or her true Self.